Toyota Launches 2015 Sienna With Plenty of Social ‘Swagger’

July 16th, 2014 by

When you’re releasing a new “Swagger Wagon,” you want to do it with some style.

Toyota is partnering with a trio of social media influencers to showcase the 2015 Sienna with a series of videos released today on Toyota’s YouTube channel.

For its first online vehicle reveal, Toyota enlisted parents from the “Action Movie Kid,” “Eh Bee Family,” and “Convos with My 2-Year-Old” to spend time in the new Sienna – also known as the “Swagger Wagon” – and create their own unexpected adventures.

“The more I watch the videos, the harder I laugh,” said Kibo Kitahama, national marketing and communications manager. “All three captured it beautifully, the precious moments with your kids that drive you crazy, but they’re hilarious moments you’d never want to lose.”

Kitahama’s Marketing team worked closely with the Public Relations department to make the virtual reveal a reality.

You can check out all the videos by clicking here:

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